Grammy Award successful music celebrity Tim McGraw releases the extremely anticipated music video for his single “Neon Church” Columbia Nashville/McGraw Music. The video premiered in New York City’s famed Times Square on Viacom’s Billboards and the CMT Hot 20 Countdown on Saturday. The video was teased all week on McGraw’s Instagram with mysterious clips that includes the video’s characters.
Following the footsteps of a lone traveler, the video, directed by Shane Drake, brings the track’s lyrics to life. Viewers are launched to a mysterious city the place the native residents discover solace from the isolation of their every day lives locally of the native bar. Poetically guided by McGraw’s efficiency amidst a cascading barrage of neon lit signage, the church-like rituals unfold. When the locals disperse again to their solitary lives, the video reveals one thing magical about who these individuals actually are and what lies beneath the floor.
“Shane and I talked loads concerning the depth and that means of ‘Neon Church.’ The track has plenty of grit, and there’s a darkness to it. So we needed the video to hold a few of that darkness and moodiness,” McGraw explains. “But you even have the neon… the sunshine. Neon gentle is actually the calling card to a bar – you even have the human gentle that calls individuals to be collectively. We’re all slightly damaged, however that doesn’t imply we don’t every carry some gentle.”
Drake elaborates, “As the ultimate shot attracts to a detailed, we're left with the distinct feeling that maybe this isn’t the tip, however fairly the start of one thing a lot larger.”
The launch of “Neon Church” and “Thought About You” final month marked McGraw’s first new solo music since 2015. The tracks had critics raving with Billboard saying “McGraw heartbreakingly opens ‘Neon Church’ together with his characteristically basic nation vocals……‘Thought About You’ is equally as highly effective,” and Rolling Stone declaring “Thought About You” “a sweeping rocker.” Both tracks can be found to stream and obtain now Columbia Nashville/McGraw Music. McGraw has indicated each songs are a part of an upcoming 2019 album venture.