On Monday (July 9), Rich The Kid released the visual for the “Lost It” track off his The World Is Yours album.
The Alex “Grizz” Loucas-directed video features the rapper being held captive in a mental institution while doctors try to subdue him and experiment on him. Meanwhile, Offset and Quavo appear outside the institution and rap their verses.
Eventually, Rich escapes joining the Migos members to rap among luxury cars.
Rich spent some time inside the hospital in June, after he was attacked and robbed during a home invasion.