Latin GRAMMYs releases limited edition merch for 20th anniversary | The Music Universe
The collection is a partnership with Footaction, with select designs by 424 on Fairfax’s co-founder Guillermo Andrade
To celebrate the 20th anniversary of the Latin GRAMMY Awards, The Latin Recording Academy has partnered with Footaction to release a limited edition capsule T-shirt collection featuring select designs by renowned streetwear designer Guillermo Andrade. The six-piece collection is inspired by and created in partnership with Bad Bunny, Greeicy, Christian Nodal, and Sebastián Yatra, all four of which are nominated for the 20th Annual Latin GRAMMY Awards.
“We’re thrilled to unveil these limited edition designs to celebrate a once in a lifetime 20th anniversary of the Latin GRAMMY Awards in collaboration with Footaction, these four talented artists and designer Guillermo Andrade,” states Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “This collection continues to forward our mission of enhancing Latin music around the world and it’s also a testament to what the U.S. Latin community can achieve when we work together.”
The collection will be sold exclusively online during the week of the Latin GRAMMY Awards, Monday, November 11th through Friday, November 15th LatinGRAMMY.com. $5 dollars from the sale of each T-shirt will benefit the Latin GRAMMY Cultural Foundation, whose mission is to further international awareness and appreciation of the significant contributions of Latin music and its makers through college scholarships, grants and educational programs. The limited-edition capsule collection will allow music fans to own a piece of history while supporting the Latin GRAMMY Cultural Foundation’s mission. As of today, the Latin GRAMMY Cultural Foundation has allocated a remarkable $5 million USD toward scholarships, grants, musical instrument donations, and educational events in Ibero-America and the U.S. Latin markets in only five years since its establishment.
The capsule collection came to life through The Latin Recording Academy and Footaction’s shared mission for self-expression through music, and the creative vision of renowned streetwear fashion designer, Guillermo Andrade. Andrade — a Latin designer who proudly represents his heritage in his designs — has gained a large following among Latin artists and was a natural fit for the collaboration. Andrade was commissioned to lead the design process for the pack, ideating designs reflective of the artists’ style; then the artists complemented the designs with their own personal touch. Beyond the artist-specific tees, the capsule collection also features two shirts donning the iconic Latin GRAMMY statuette.
“We’re excited to partner with Guillermo Andrade in support of the Latin Grammys Cultural Foundation,” says Richard Mcleod, Vice President of Marketing at Footaction. “Guillermo is a visionary designer who bridges art, politics, culture, and now music. He, along with the musical artists from which he drew inspiration, embody the spirit of No 1 Way and we’re thrilled to launch this project and celebrate the individual paths to success that these creative forces have forged.”
This capsule collection is part of Footaction’s No 1 Way brand platform, inspired by the next generation of creators pushing the culture forward. Through unique campaigns, social activations and engagement opportunities, No 1 Way celebrates individuality and champions different roads to success while creating opportunities for creators across music, art and designs to share their stories.
The collection will retail for $49.50 including shipping costs. For each T-shirt sold, $5 will be donated to the Latin GRAMMY Cultural Foundation’s philanthropic efforts. Each piece will be available in sizes XS-XXL.
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