MTV, Diddy announce 'Making the Band' return | The Music Universe
Global casting call begins today across all major social media platforms
MTV and Sean ‘Diddy’ Combs, the entertainment titan responsible for the careers of some of the world’s biggest artists, are reuniting to discover the next breakout superstars in MTV’s Making the Band. The reality competition TV pioneer is bringing the iconic series back to MTV by popular demand. Earlier this week, Combs set off a social media firestorm by suggesting the idea of the show’s return and the demand was too loud to resist. Making the Band is set to bow on MTV in 2020.
“MTV and I are back together again!!” Diddy states. “Making the Band is coming back bigger, bolder and more cutting edge. MTB on MTV was the pioneer of reality TV. We’re going to bring that supernatural energy back to the format and bring the world it’s next global superstars.”
“We couldn’t be happier to welcome back the incomparable Sean ‘Diddy’ Combs to his rightful home at MTV,” says Nina L. Diaz, MTV’s President of Entertainment. “Making the Band was ahead of its time and the ultimate disruptor – fans everywhere have been clamoring for a return and they are in for the biggest, most iconic season yet.”
Grammy Award-winning and multi-platinum entertainer Combs announced the news on Monday (July 15th) revealing open call across all major social media platforms, including Instagram, YouTube and Twitter, by uploading a video submission using #MTBCasting. Casting opportunities will be announced in the coming weeks. Contestants must be at least 18 years of age and be able to comply with the eligibility requirements and all rules.
MTV is also bringing on music performance app Smule to launch the “Making the Band” campaign, a first-of-its-kind feature offering fans a curated playlist of songs to choose from to create video auditions that can be shared across social media.
Making the Band first premiered on MTV in 2002 with Combs at the helm. The series quickly became a breakthrough concept in music and television that chronicled the real-life drama and intimate journeys of chart-topping musical acts Danity Kane, Day26, Da Band and Donnie Klang. Under Combs’ tutelage, MTV’s Making the Band changed the game for the music-competition genre, creating some of the most memorable and buzzed about moments in popular culture.
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