What Does Hip-Hop Have To Do To Win An "Album Of The Year" Grammy?

Ame MaccormickAme Maccormick

It by no means fails. Every 12 months, there stays a form of naive hope, persistent even after many years of disappointment. You’d suppose we’d have discovered the lesson by now. Yet by some means, the concept that the Grammy Awards would possibly buckle down and provides a hip-hop venture Album Of The Year stays a slim, albeit obtainable chance. Even after historical past repeating itself time and time once more. Bones are thrown and rappers are awarded trophies. Only by no means Album Of The Year. Not until you’re OutKast, coming off the genre-bending back-to-back tandem of “Hey Ya” and “Roses.” As of now, OutKast’s Speakerboxxx/The Love Below is the latest rap album to safe the honour. That was in 2004.

Don’t get it twisted. The Grammys love having rappers over. Taking footage with them, breaking bread, even marveling as they take the stage. But when it comes all the way down to doling out the night time’s largest honor, it’s by no means fairly time to make the dedication. The hesitence is just not completely stunning. Many “impartial” platforms have lengthy been cautious to provide hip-hop its due course. Publications like our personal, Complex, and Pitchfork, have the benefit of highlighting hip-hop music. We’re in a position to fill our personal year-end listing with hip-hop albums all worthy of placement on their very own advantage. Yet sadly, not everyone seems to be prepared to view hip-hop as “excessive artwork.” It’s one factor to admire the gloss of the tradition. It’s one other to actually decide to understanding the artform on a grassroots stage.

What Does Hip-Hop Have To Do To Win An "Album Of The Year" Grammy?

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The Grammy Voters have failed time and time once more in giving hip-hop any semblance of crucial respect. The “recognition contest” narrative appears like a secure wager in predicting a winner, however is it an correct one? We’ve just lately seen Arcade Fire take dwelling the prize in 2012, prompting an precise (and admittedly ignorant) “who the fuck is Arcade Fire?” motion. Beck was going up towards each Beyonce and Ed Sheeran throughout his notorious 2015 victory, and whereas iconic in his personal proper, the previous pair stand among the many world’s largest stars. Can anyone really say Kacey Musgroves had an even bigger 12 months than Cardi B, Drake, or Post Malone? And allow us to not overlook the elephant within the room. Hip-hop is, by and huge, the preferred style within the Western world.

Once once more, the 2019 Grammy Awards discovered historical past repeating itself in a darkly comedic style. Despite nominations for Cardi B, Post Malone, Drake, and Kendrick Lamar by proxy, nation sensation Kacey Musgraves took dwelling the Album Of The Year honor. And thus, the cycle continues. Perhaps a pagan custom prevents a rapper from claiming the prize; would they merely die on the spot, the product of an age-old curse? Artists and their chosen producers have lengthy put forth compelling materials that may rival the work of anybody. The concept that Supreme Clientele, The Blueprint, 2001, The Marshall Mathers LP, My Beautiful Dark Twisted Fantasy, Good Kid Maad City, and numerous extra weren’t, on the very least, within the dialog speaks to a myopic cultural understanding. Alarming, given the Grammys ostensible position as cultural validators.

 What Does Hip-Hop Have To Do To Win An "Album Of The Year" Grammy?

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Chasing recognition is a hell of a drug. Eminem alluded to precisely that on “Lucky You,” claiming he sold his soul to secure a Grammy. “Wasn’t in it for the trophy, simply the fucking recognition,” he raps, alongside the just lately nominated Joyner Lucas. Moments in the past, J. Cole took to Twitter to place forth an identical notion. “I went by way of a whole lot of heartbreak the primary half of my profession, perhaps even longer, cuz deep down I wanted that validation that I believed the awards may deliver,” he admitted, earlier than going to take a look at the glass-half-full. “i don’t by no means wanna be propped up by tearing any individual else down. Seeing Cardi b win a Grammy make me really feel like I received. Same with jay rock and Anderson. I really feel for Travis cuz he actually deserved that acknowledgment as properly, however his second is approach larger than the awards may say.”

Upon receiving “God’s Plan,” Drake’ used his platform to encourage artists down an alternate route of understanding. “You’ve already received if in case you have people who find themselves singing your songs phrase for phrase, if you’re a hero in your hometown,” he mentioned, previous to being hit with the proverbial “shepherd’s cane. “If there may be individuals who have common jobs who’re popping out within the rain, within the snow, spending their hard-earned cash to purchase tickets to return to your exhibits, you don’t want this proper right here, I promise you, you already received.” While the efficiency of his speech was considerably diluted by the truth that a Grammy was actually in his hand, many discovered his daring dismissal to be a good tackle the Grammys  cultural worth. It’s unusual. The Grammy Awards proceed to be a degree of competition and an inventive benchmark. Many of the identical younger artists Drizzy alluded to overtly profess the Grammy Awards as a bucket-list merchandise, the end-all-be-all. After all, year-end lists from publications seldom include something as lavish because the historic ceremony.

What Does Hip-Hop Have To Do To Win An "Album Of The Year" Grammy?

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Do rappers covet Grammy Awards due to the status, the place creativity is being valued above all else? Or is it as a result of a nomination alone means they’ve managed to chop by way of the noise, coming one step nearer to ubiquity? If it’s certainly the previous, a miserable reality stays on the core. The powers that be are usually not essentially prepared to reward creativity. Not if it’s coming from the rap sport. But why is that? I suppose an antiquated view on content material and status might be a deciding issue. Like horror movies and graphic novels, hip-hop has been met with criticism from these would profess to set a cultural hierarchy. Stories of escaping trap-life, although compelling, do little to maneuver anybody of pure “ethical alignment.” Because that should be the one logical conclusion. A worry of sullying a pristine status. What else would forestall the world’s most dominant style from incomes its due reward?

Perhaps it is merely a matter of enjoying the ready sport, the place rappers and followers alike should merely be affected person till change happens in an natural style. Remember, hip-hop artists nonetheless take dwelling a good variety of awards. It’s actually solely Album Of The Year that continues to be elusive. “No award present may ever get all of it the way in which proper,” writes Cole, within the concluding message of his post-Grammy sermon. “Especially one which ain’t run by us.” In the meantime, he appears content material to observe the progress unfold, sluggish as it might be. For what it’s price, KOD wasn’t even nominated. It was named our album of the year.

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