Dave Free Says "Tactics" Used During Kendrick Lamar's Rise Wouldn't Work Today

Becoming a profitable artist is a reasonably troublesome feat. Most of the time you want a big staff specializing in totally different features of the operation. Marketing, movies, distribution, reserving, and extra should be taken into consideration. On high of that, you could truly make good music. In uncommon instances, horrible artists do get some shine however for essentially the most half, you have to be artistic, progressive, and provide one thing that is not already in the marketplace. Kendrick Lamar's rise made quite a lot of sense as he was a breath of recent air again then (and nonetheless is.) However, advertising and marketing techniques in music had been so much totally different when he got here to prominence versus now. In a brand new interview with Vibe, TDE's co-president Dave Free says that he would not assume the identical advertising and marketing methods they used again then would work to interrupt Kenny in 2018.

Free spoke on the way it may seem to be TDE has all of the "cheat codes" to the music trade. After all, they've skilled main success with Kendrick, SZA, Jay Rock, ScHoolboy Q, and others. He admits that they've wanted to adapt over time although. "None of the techniques we used again within the day to interrupt Kendrick, Ab-Soul, Jay Rock or Schoolboy would work now, none of 'em," revealed Dave Free. "It’s a complete new recreation. Blogs had been very influential again then and I’d need to construct quite a lot of relationships with blogs and now it’s simply extra about streaming. You need to have the relationships with the streaming websites and it may’t simply be a faux relationship. It needs to be a relationship of understanding." 

Even nonetheless, many would say that TDE is profitable with the Reason experiment. Read the full interview right here the place Free discusses the impression of SZA's CTRL and Kenny's Pulitzer win.