Adidas CEO Explains How Working With Kanye West Is "Extremely Successful"

Englewood Cliffs, NJ – Plenty of sneaker followers and trade watchers have been speculating concerning the well being of Yeezy, the collaboration between adidas and Kanye West. But based on adidas CEO Kasper Rorsted, the Yeezy line is prospering.

Rorsted lately spoke with CNBC and revealed ‘Ye’s actions outdoors of his artistic endeavors haven’t been a priority for the corporate.

“We don’t signal as much as all of the statements he makes,” Rorsted mentioned. “We join all of the artistic work we collectively do, which has been extraordinarily profitable for each events.”

Adidas CEO on Kanye, earnings and midterm elections from CNBC.

Rorsted additionally shared that he sees the connection with Kanye lasting for years and is assured there’s been “completely no slowdown” in gross sales.

“If [West] stays away from politics, that’s his alternative,” Rorsted defined. “We’ve had a fantastic relationship with him.”

Check out one of many newest Yeezy fashions under.