Cardi B is making more cash strikes. On the heels of her public spat with Nicki Minaj, Cardi has inked a take care of Reebok.
Reebok formally introduced the partnership on Monday (November 5). As the brand new spokesperson, Cardi will assist promote the corporate’s Aztrek sneakers..centered-ad
“Everything that you just love about Cardi B is what you like about Reebok,” Reebok stated in a press launch. “Reebok has a longstanding legacy of nonconformity, whether or not it’s creating the primary exercise shoe solely for girls or placing bold-faced expletives and fresh-faced hip-hop stars in its huge advert campaigns within the early ’00s.”
Cardi celebrated her newest deal by posting an image from a Reebok photoshoot on Instagram.
“If you dont know, now ,” she wrote. “REEBOK! #Aztrek @Reebok @ReebokClassics #Reebokpartner.”
Reebok president Matthew O’Toole defined why the corporate teamed up with Cardi in an interview with Women’s Wear Daily.
“For us, she actually is emblematic of what our model has carried out effectively through the years and that's to be daring, provocative and uninhibited,” he stated. “If we take a look at a number of the issues we’ve carried out with Allen Iverson or being the primary to signal musicians, or extra not too long ago with Kerby [Jean-Raymond] of Pyer Moss, after we are at our greatest we're with people who find themselves comfy residing out loud and Cardi suits that.”
Check out the Cardi-approved Reebok sneakers and equipment right here.